Myntra Seller Account Registration 2026: Step-by-Step Guide & Fees

Myntra processes over 5 lakh orders daily, serves 60 million+ monthly active users, and commands an estimated 35 to 45% share of India's online fashion market. If you sell fashion, beauty, footwear, or lifestyle products, this is the single most important platform to be on. This guide covers everything you need to complete your Myntra seller registration: eligibility criteria, required documents, the step-by-step registration process, selling models, a fees overview, and growth strategies that actually work on the platform.

Already registered? Log in to the Myntra Seller Portal → partners.myntra.com^[1]

Why Sell on Myntra?

India's online fashion and lifestyle market is projected to reach USD 43 to 45 billion by 2028^[2], according to a Bain & Company and Myntra report, and Myntra sits at the centre of that growth. With 5 lakh daily orders, an average order value around ₹700, and a consumer base that skews heavily toward fashion-intent purchases, the platform offers sellers something most general marketplaces cannot: buyers who are already looking for what you sell.

The first advantage is consumer trust. Myntra has built a reputation around verified brands, quality assurance, and reliable delivery, which means new sellers benefit from platform credibility from day one.

Second is pure scale: 60 million+ monthly active users^[3] across metros, Tier-2, and Tier-3 cities give sellers access to demand they cannot generate independently.

Third, Myntra's discovery engine is fashion-first. Unlike mass marketplaces where Amazon seller registration platforms prioritise search and price, Myntra emphasises curation, visual storytelling, and style-based recommendations, giving well-catalogued brands disproportionate visibility.

Fourth, Myntra's flagship sales events, particularly EORS (End of Reason Sale) and Big Fashion Festival, consistently drive record traffic, with sellers reporting 5 to 10x order volume spikes during these windows.

Who Can Sell on Myntra? Eligibility Criteria

Before you start the registration process, confirm that your business meets Myntra's eligibility requirements. Getting this wrong wastes time and delays onboarding.

First, you need a registered business entity. Myntra accepts sole proprietorships, partnerships, LLPs, and private limited companies. Individual sellers can register, but only if they operate under a formal business structure with valid documentation. Freelancers or hobbyists without a registered entity cannot onboard.

Second, GST registration is mandatory, no exceptions. Every product category on Myntra falls under taxable goods, and GST-compliant invoicing is required for every transaction. If you don't have a GSTIN yet, you'll need to register on the Government GST Portal^[4] before starting your Myntra application.

Third, your products must fall within Myntra's approved fashion and lifestyle categories. The platform does not accept sellers outside this scope. More on specific approved and prohibited categories in the next section.

Fourth, and this is the operational detail that catches most first-time sellers, your pickup address PIN code must fall within the same state as your GSTIN registration. A mismatch between your warehouse location and GST state is one of the most common reasons applications get rejected or delayed, and it's entirely avoidable if you verify this before submitting.

Not sure if your product qualifies? See approved and prohibited categories below.

What Can You Sell on Myntra? Approved and Prohibited Categories

Myntra is a fashion and lifestyle marketplace, and its category approval process reflects that focus. Approved categories include men's, women's, and kids' apparel, footwear, beauty and personal care products, fashion accessories (watches, sunglasses, belts), bags and luggage, jewellery, and home décor items within the lifestyle segment. Within each category, subcategories are specific: ethnic wear, western wear, activewear, fragrances, skincare. You'll select these during registration.

Products outside the fashion and lifestyle scope are not accepted. Myntra does not allow electronics, groceries, medicines, medical devices, industrial products, or any category that falls outside its core positioning. There is no workaround. The catalogue team reviews every application against category guidelines during onboarding.

If your category isn't listed above, Myntra is unlikely to approve your application, and it's worth evaluating other marketplaces before investing time in onboarding.

Documents Required for Myntra Seller Registration

Having your documents ready and formatted correctly before you start the application is the single easiest way to avoid delays. Myntra's verification team reviews every upload manually, and incomplete or unclear submissions are the most common cause of extended approval timelines.

Business Documents: You'll need your GSTIN certificate, PAN card (business or individual, depending on entity type), Aadhaar or government-issued ID of the business owner, registered business address proof, and incorporation certificate if you're operating as a Pvt Ltd, LLP, or OPC. The business name across all documents must match exactly. Even minor discrepancies between your PAN, GST certificate, and registration form will flag your application.

Bank Documents: Provide a cancelled cheque, passbook copy or recent bank statement, and your bank account number with IFSC code. One critical detail: Myntra requires a current account in the business name. Savings accounts are generally not accepted and will block your registration. This is one of the most common issues among first-time sellers operating as sole proprietors.

Brand Documents: Your trademark certificate is required if you're selling your own brand. If you're an authorised reseller, you'll need a brand authorisation letter. Category-specific quality certifications may also be requested during review.

Contact Details: An active mobile number, business email, and your state and city of operation. Additionally, confirm that your pickup address PIN code falls within the same state as your GSTIN. A mismatch here stalls applications more than any other single issue.

Upload clear, high-resolution scans for every document. Blurry or cropped uploads are the most common reason for delayed approvals, and the fix is simply rescanning before you submit.

Myntra Seller Registration: How to Sell On Myntra

This is the core process. If your documents are ready and your eligibility checks out, registration is straightforward, but the details matter at every step.

Step 1: Visit the Myntra Partner Registration Page. Go to partners.myntra.com^[5]. This is the official onboarding portal. Do not use third-party links or intermediary sites. The page contains the registration form, onboarding guidelines, and support contact for pre-registration queries.

Step 2: Fill Out the Myntra Seller Registration Form. Enter your full name, phone number, email ID, business name, GSTIN, business type (sole proprietorship, partnership, LLP, or Pvt Ltd), and the product categories you plan to sell. Every detail must match your official documents exactly. The verification team cross-checks each field against your uploaded files.

Step 3: Upload Business and Brand Documents. Upload your GST certificate, PAN card, Aadhaar or government ID, trademark certificate or brand authorisation letter, and business address proof. Use high-resolution scans in PDF or JPEG format.

Step 4: Select Your Product Categories. Choose your primary and secondary categories from Myntra's approved list. Subcategory options are specific. You'll see selections like ethnic wear, western wear, casual footwear, sports shoes, skincare, fragrances, and fashion accessories. Select carefully, because your initial catalogue approval is tied to the categories chosen here.

Step 5: Submit Bank Details. Provide your current account number, IFSC code, and upload a cancelled cheque. Myntra uses these details to set up automated payment settlements. Payouts are processed on a fixed cycle after deducting applicable fees and commissions.

Step 6: Verification and Approval. Myntra's onboarding team verifies your GST details, business legitimacy, brand authenticity, and document accuracy. This process typically takes 7 to 15 working days, depending on document clarity and category complexity. You'll receive email updates on your application status.

Step 7: Logistics Setup. After approval, configure your pickup address, confirm pickup timings with the assigned logistics partner, and prepare packaging that meets Myntra's guidelines, including branded poly bags, correct labelling, and size-appropriate boxes. Getting logistics right from the start directly impacts your delivery ratings and return rates.

Step 8: Product Listing Training. Myntra provides onboarding resources covering product photography standards, description formatting, sizing chart creation, and pricing guidelines. Sellers who invest time in catalogue quality during the first two weeks consistently outperform those who rush to list. The platform's algorithm rewards well-catalogued products with better search placement from the start.

Myntra Seller Portal & App: What Happens After Approval

You'll see the terms Myntra Seller Central, Seller Panel, Seller Hub, and Vendor Portal used interchangeably across forums and guides. They all refer to the same dashboard at partners.myntra.com^[6]. This is your operating system once you're live on the platform.

The Seller Portal lets you track and manage orders, upload and edit product catalogues, monitor inventory levels, access payment reconciliation data, handle return requests, and view performance analytics including conversion rates, traffic sources, and category benchmarks. Every operational decision, from repricing a product to restocking a bestseller, runs through this dashboard.

For on-the-go management, the Myntra Seller App provides the same core functionality on mobile, including order alerts, inventory updates, and payment tracking. New sellers also get free access to the Partner Insights Tool during months two through four. This surfaces category-level demand trends, pricing benchmarks, and assortment recommendations that are genuinely useful for refining your initial catalogue strategy.

Myntra Selling Models: PPMP, JIT, and FBM

Understanding Myntra's selling models is critical before you start operations. The model you choose determines who controls inventory, how fulfilment works, and what your cost structure looks like. This is the strategic decision most guides skip entirely.

PPMP (Pure Play Marketplace Partner) is the most common model and where most new sellers start. You store inventory in your own warehouse or retail location, pick and pack orders yourself, and Myntra handles last-mile delivery. This gives you full control over stock levels and product quality. A useful feature: if you have offline stores, Myntra can route orders to the nearest location for fulfilment, reducing delivery time and lowering cancellation rates.

JIT (Just in Time) works on a demand-signal basis. Myntra shares demand forecasts and trending data, and you fulfil orders just in time based on those signals. This model suits sellers with flexible production capabilities or made-to-order workflows, but requires tight coordination to avoid fulfilment delays.

FBM (Fulfilled by Myntra) shifts the entire fulfilment burden to the platform. You send inventory to a Myntra warehouse, and Myntra handles storage, picking, packing, and shipping. This works well for high-volume sellers who want to optimise delivery speed and reduce operational overhead, but it requires upfront inventory commitment and comes with warehousing fees.

Most first-time sellers start with PPMP. It requires less upfront inventory commitment and gives you full control over your stock.

Can You Sell on Myntra Without GST?

No. Myntra requires a valid GSTIN from all sellers before your account can go live. There are no exemptions, temporary workarounds, or category-based exceptions to this requirement.

The reason is straightforward: every product category on Myntra, whether apparel, footwear, beauty, personal care, accessories, or home décor, falls under taxable goods under India's GST framework. Myntra is legally required to generate GST-compliant invoices for every transaction, and sellers must have an active GSTIN to enable this. Without it, the platform cannot process your listings or settle payments.

If you're an individual seller, you can still register, as long as you have a GSTIN. Even a sole proprietorship GST registration is sufficient. The business structure doesn't need to be complex; what matters is that you have a valid, active GST number linked to your business name and operational address.

If you don't have a GSTIN yet, the GST registration process is straightforward and typically takes 7 to 10 working days. Apply online at the Government GST Portal^[7]. You'll need your PAN, Aadhaar, business address proof, and bank account details.

Myntra Seller Fees & Commission Rate: Overview

Myntra seller registration is free. There are no upfront onboarding charges. Fees apply only once you start selling, and they're deducted from your payouts automatically.

Myntra Seller Registration: New Seller vs Partner Registration

New Seller Registration is the standard path for first-time sellers joining the platform. It involves full document verification, category approval, and grants access to the standard set of portal features: order management, catalogue tools, analytics, and payment tracking. The process takes 7 to 15 working days from submission to approval.

Partner Registration applies to existing Myntra sellers expanding into new categories or adding additional brands to their portfolio. Since business verification is already complete, the review process is faster. Partner-level sellers also get access to advanced marketing tools, promotional campaign slots, and priority support, features that unlock as your GMV and performance metrics grow.

How to Grow as a Myntra Seller: Best Practices

Getting registered is step one. Sustained growth requires consistent optimisation across catalogue quality, operations, and marketing. These eight practices consistently separate high-performing sellers from the rest.

1. Optimise product titles and descriptions for search. Myntra's algorithm matches buyer queries to product attributes. Titles should combine category, style, fabric, fit, and occasion. "Men's Slim Fit Cotton Casual Shirt, Navy Blue" outranks "Premium Shirt for Men." These principles mirror what works in Amazon SEO keyword research.

2. Maintain real-time inventory accuracy. Overselling leads to cancellations that damage your seller rating. An effective inventory management system that syncs stock across channels is essential, especially during peak demand windows.

3. Invest in high-quality visual assets. Myntra rejects images that look "marketplace-generic" (e.g., floating garments or inconsistent backgrounds).

• Technical Specifications:

  • Dimensions: Minimum 1500 x 2000 pixels.

  • Aspect Ratio: Strictly 3:4 (Portrait). Landscape or square images are auto-cropped or rejected.

  • Resolution: 72 DPI minimum, sRGB color profile.

• Visual Guidelines:

  • The 85% Rule: The product must fill at least 85% of the frame.

  • Model Requirement: For apparel, a model shot is mandatory for the primary image. The model must be standing. Seated, kneeling, or lying down poses are rejected for the main image to ensure length visibility.

  • Background: Must be pure white (#FFFFFF) or a specific neutral grey, consistent across the entire brand catalog. Mixing background styles leads to catalog suppression.

4. Participate in Myntra's flagship sales events. EORS and Big Fashion Festival drive 5 to 10x order volumes, but visibility isn't automatic. Your seller rating, return ratio, and fulfilment speed going into the event directly affect your algorithmic placement.

5. Maintain strong return ratios. Accurate sizing charts, honest descriptions, and pre-dispatch quality checks keep returns below 15%, the threshold where search placement noticeably improves.

6. Use real-time analytics for decisions. Track top styles, high-demand regions, and price elasticity weekly through the Seller Portal to guide restocking and pricing adjustments.

7. Prepare for EORS as a separate operational cycle. Stock your top 20% of SKUs at 2 to 3x normal levels, lock pricing two weeks before the event, and ensure your return infrastructure handles volume spikes. Sellers who plan EORS distinctly outperform those who treat it as a regular sale.

Growth, Marketing, and Analytics

Post-launch, organic visibility is limited. Sellers must utilize the Myntra Ads Platform (MAP) to gain traction.

Myntra Ads Platform (MAP)

• Product Listing Ads (PLA): These are Cost-Per-Click (CPC) ads that boost products to the top of search results. New sellers should deploy their Growth Enablement credits here immediately.

• Cross-Selling Ads: These appear on the product pages of complementary categories (e.g., showing a handbag ad on a dress product page).

Partner Insights Tool

This dashboard is the "brain" of the operation. It provides data on:

• Search Volume: How many users are searching for specific terms.

• Unique Product Count: The level of competition for those terms.

• Strategy: Identify keywords with High Search Volume but Low Product Count (Supply Gaps) and launch products specifically to fill those gaps.

The End of Reason Sale (EORS)

EORS is Myntra’s bi-annual mega-event. Participation requires planning 3-4 months in advance.

• Inventory Build-up: Sellers typically stock 3x-4x their normal inventory.

• Discounting: Deep discounts (50-80%) are expected. Brands often manufacture specific "budget" lines for EORS to maintain margins while offering high percentage discounts.

Returns Management: The Profitability Killer

Returns are an unavoidable reality of fashion e-commerce, but they must be managed aggressively.

RTO vs. Customer Returns

• RTO (Return to Origin): The customer never accepted the package. Address issues or customer unavailability are common causes.

  • Mitigation: Use the "Pre-shipment verification" tools or call customers for high-value COD orders to confirm intent.

• Customer Returns: The customer accepted but returned the item (Size/Fit/Quality issues).

  • Mitigation: Accurate size charts are the #1 defense. "Fit" issues account for the majority of returns. Including "Model Measurements" (e.g., "Model is 6'0" wearing Size M") in the description helps customers gauge fit better than a generic chart.

The Seller Protection Fund (SPF)

If a returned item arrives damaged or switched (a different item returned), the seller must file a claim under the SPF Policy.

• Evidence: Unboxing videos of returns are crucial evidence. Without video proof of the package being opened and the wrong item being found, SPF claims are routinely rejected.

Common Mistakes to Avoid During Myntra Seller Registration

Having reviewed dozens of registration applications, the same five mistakes come up repeatedly, and every one of them is avoidable with a simple pre-submission check. So, we suggest you avoid these.

The most common blocker is a PIN code and GSTIN state mismatch. Your pickup address must fall within the same state as your GST registration. If your warehouse is in Haryana but your GSTIN is registered in Delhi, your application will stall. Verify this before you fill out the form.

Second, many first-time sellers submit a savings account instead of a current account. Myntra requires a current account in the business name for payment settlements. Savings accounts will be rejected during bank verification, adding days to your timeline.

Third, blurry or low-resolution document uploads delay approvals more than any other issue. Take the extra minute to rescan at 300 DPI before uploading. It's the lowest-effort fix with the highest impact.

Fourth, check that your trademark is active or at minimum has an accepted application status. Expired or abandoned trademark filings will be flagged during brand verification.

Fifth, ensure your business name on the registration form matches your GST certificate exactly, including punctuation, abbreviations, and legal suffixes. "XYZ Pvt Ltd" and "XYZ Private Limited" may refer to the same entity, but a mismatch will trigger a manual review that can add a week to your approval.

Myntra Seller Support: How to Get Help

Myntra deliberately routes all seller support through the Partner Portal's ticketing system rather than a public phone line. This ensures every interaction is documented, trackable, and escalatable with full context. It's a design choice, not a limitation.

During onboarding, support is handled via email correspondence with the registration team. Once your account is active, the portal's built-in ticketing system becomes your primary channel for order issues, payment queries, catalogue problems, and operational questions. As your GMV and performance metrics grow, Myntra assigns a dedicated Category Manager who provides strategic support, including campaign recommendations, catalogue feedback, and priority issue resolution.

Conclusion

You now have the complete picture: who can sell on Myntra, what documents you need, how the registration process works step by step, which selling model fits your operations, what fees to expect, and how to grow once you're live. The platform rewards sellers who get the fundamentals right from day one, including clean documentation, strong cataloguing, accurate inventory, and consistent fulfilment quality.

Most sellers spend their first three months figuring out cataloguing standards, pricing strategy, and visibility levers through trial and error, burning margin and time in the process. GrowthJockey compresses that learning curve by pairing brands with a proven framework covering catalogue optimisation, growth marketing, and operational execution from the start. If you're serious about building a scalable Myntra business rather than just listing products, a structured approach makes the difference.

Frequently Asked Questions

1. How do I register on Myntra as a seller? Visit partners.myntra.com, fill out the seller registration form with your business details and GSTIN, upload your documents (GST certificate, PAN, trademark, bank details), and submit for verification. The onboarding team reviews your application and typically approves it within 7 to 15 working days, after which you can access the Seller Portal to begin listing products.

2. Is GST mandatory for Myntra seller registration? Yes, a valid GSTIN is mandatory for all sellers without exception. Every product category on Myntra falls under taxable goods, and GST-compliant invoicing is required for every transaction. Individual sellers can register with a sole proprietorship GSTIN. The business structure doesn't need to be complex, but the GST number is non-negotiable.

3. How long does Myntra seller approval take? The verification process typically takes 7 to 15 working days from submission. Timelines vary based on document clarity, category complexity, and the volume of applications being processed. Submitting clear, high-resolution documents with consistent business name formatting across all files is the most effective way to reduce your approval time.

4. Can I sell from home on Myntra? Yes, you can operate from home as long as your business is formally registered, you have a valid GSTIN, and your home address serves as the pickup location. The pickup PIN code must fall within the same state as your GST registration. Many sole proprietors and small brand owners successfully run their Myntra operations from home-based setups.

1. partners.myntra.com - Link ↑
2. USD 43 to 45 billion by 2028 - Link ↑
3. 60 million+ monthly active users - Link ↑
4. Government GST Portal - Link ↑
5. partners.myntra.com - Link ↑
6. partners.myntra.com - Link ↑
7. Government GST Portal - Link ↑