
Selling online in India has become a high-stakes, data-intensive race, especially in fashion, beauty, and lifestyle where consumer preferences shift weekly and competition includes both digital-native brands and legacy players. Platforms like Myntra now function as full-funnel growth engines offering access to millions of high-intent buyers, deep personalization, and algorithm-driven discovery that individual brands cannot replicate at scale.
For emerging labels, Myntra compresses the time needed to build awareness, trust, and demand. For established brands, it strengthens nationwide reach, improves inventory rotation, and provides sharper visibility into pricing, assortment, and trend performance making it a critical distribution and growth channel in an increasingly crowded online ecosystem.
India’s online fashion market is projected to reach USD 43–45 billion by 2028[1], making it one of the fastest-adopting digital retail categories in the world. According to a Bain & Company + Myntra report, lifestyle spending is rising significantly among urban consumers, driven by convenience and affordability.
Myntra plays a key role in this shift for three primary reasons:
1. Strong consumer trust
Myntra is known for high-quality, verified brands and reliable delivery.
2. Massive user base
The platform reported 60 million+ monthly active users in 2023[2], with growing penetration across Tier-2 and Tier-3 cities.
3. Fashion-focused discovery
Unlike mass marketplaces, Myntra emphasizes curation, aesthetics, and brand storytelling, giving sellers better visibility.
For businesses in fashion, footwear, beauty, personal care, and accessories, Myntra is not just a marketplace—it’s a brand-building ecosystem.
Myntra seller registration is the official onboarding process that allows a business to list and sell products on Myntra’s marketplace. Once registered, sellers gain access to:
The Myntra Seller Portal
Accurate Product listing tools
Inventory management systems
Marketing and promotion features
Shipping & logistics integration
The registration process is fully digital, making it simple for sellers to start within a few days.
Selling on Myntra gives brands a strong strategic edge by combining visibility, logistics, and conversion efficiency in one ecosystem. With millions of monthly shoppers actively searching for fashion and lifestyle products, brands gain high visibility especially during flagship events like EORS, Big Fashion Festival, and niche category campaigns that drive massive traffic spikes.
Operationally, Myntra’s logistics network supports fast fulfilment and smooth reverse pickups, reducing the burden on sellers and improving customer satisfaction. Because the platform attracts fashion-focused, high-intent buyers, conversion rates and repeat purchases tend to be stronger than on general marketplaces.
Myntra also equips sellers with advanced tools: real-time dashboards, pricing intelligence, inventory alerts, and performance insights - making it easier to optimize listings and manage scale. Combined with high-quality cataloguing standards and strong consumer trust in product authenticity, brands of all sizes can build credibility and grow faster on the platform.
Registering as a Myntra seller requires some essential documents. However, each requirement helps establish brand authenticity and build customer trust.
GSTIN Certificate (mandatory)
PAN Card (individual or business)
Registered business address
Incorporation certificate (if applicable: Pvt Ltd, LLP, OPC)
Cancelled cheque
Passbook copy or bank statement
Bank account in the business name (recommended)
Trademark Certificate
Brand Authorization Letter (if selling someone else’s brand)
Product quality certificates (category-specific, if needed)
Active mobile number
Business email
State + city of operation
Category of products you plan to sell
This is one of the most frequently asked questions:
The answer is No.
Myntra does not allow sellers to operate without a GSTIN. Fashion, beauty, personal care, home décor, and footwear all fall under taxable categories, and GST-compliant invoicing is mandatory.
To proceed, sellers must have:
A valid GST number
A registered business name under GST
If you don’t have a GSTIN yet, you can apply for one on the Government GST portal.[3]
The registration process is straightforward if your documents are ready. Below is a balanced breakdown using paragraphs and pointers.
Go to the official Myntra onboarding link. This page contains the form and guidelines for starting your seller journey.
In this step, you must provide:
Name
Phone number
Email ID
Business name
GSTIN
Business type
Product categories
The details must match your official business documents.
You will need to upload:
GST certificate
PAN
Trademark or authorization
Business address proof
Accurate, high-resolution document scans speed up approvals.
Provide your:
Bank account number
IFSC code
Cancelled cheque
Myntra uses these details to automate payments.
The team verifies:
GST details
Business legitimacy
Brand authenticity
This step usually takes 2–5 working days.
Once approved, you can log into the Myntra Seller Portal and start your setup.
After approval, sellers must optimize their store presence. The setup stage directly impacts search ranking and conversions.
Branding Your Storefront
Focus on:
Uploading a clean brand logo
Adding a professional brand description
Highlighting USPs
This builds trust and improves click-through rates.
Product Listing & Cataloguing
High-quality cataloguing can significantly improve visibility.
Include:
4–7 high-resolution product images
Detailed features
Material & fabric specifications
Size charts (critical in fashion)
Usage details
Care instructions
Well-designed product pages reduce returns by 20–30%.
Myntra follows a transparent, category-based commission model. There are no registration fees sellers only pay platform charges after sales. This structure is similar to other modern marketplaces that simplify onboarding, such as Blinkit seller registration, where the goal is to help brands scale quickly without upfront costs.
Platform commission (5–25%)
Logistics fees
Return handling fees
TCS (Tax Collected at Source – 1%)
GST on commission fees
If a product sells for:
Selling Price: ₹1,000
Commission: 17% = ₹170
GST on commission: ₹30.6
Logistics fees: ₹60
TCS: ₹10
Net earnings = ₹729.4
Understanding margins helps you price products accurately and stay profitable on the marketplace.
Once you’re registered, the Seller Portal becomes your central hub for daily operations. It lets you track orders, reconcile payments, plan inventory, upload and manage catalogues, handle customer returns, and access data dashboards for performance insights. For on-the-go management, the Myntra Seller App offers the same core functions directly from your smartphone.
Both processes are similar but serve different purposes.
Myntra New Seller Registration
For first-time sellers
Requires full document verification
Basic features available on approval
Myntra Partner Registration
For existing sellers expanding categories or brands
Faster review
Access to advanced visibility tools and promotions
Myntra doesn’t publicly display a direct seller registration contact number. Instead, support is provided through:
Email during onboarding
Seller Support system inside the Seller Portal
Category manager (assigned based on performance and scale)
This ensures all seller communication is documented and easy to track.
Success on Myntra requires consistent optimisation. Here’s how sellers can maintain high visibility:
1. Optimise Product Titles & Keywords
Just like optimizing listings for marketplaces using principles from Amazon SEO, ranking on Myntra also depends on matching how buyers actually search. Fashion customers typically use short, intent-heavy keywords, mixing category, style, fit, fabric, and occasion.
2. Maintain Inventory Accuracy
Accurate inventory counts are crucial during high-sale periods, as fast-moving products can sell out within hours. Many brands use the principles of an effective inventory management system to keep stock levels updated in real time, prevent overselling, and ensure popular items remain available throughout the sale.
3. Use High-Quality Visual Assets
Lifestyle images perform better on Myntra and build brand trust.
4. Participate in Myntra Sales Events
End of Reason Sale (EORS) alone brings millions of new shoppers.
5. Maintain Good Return Ratios
Quality control, correct sizing, and accurate descriptions reduce returns.
6. Use Analytics for Decisions
Track:
Top-performing styles
Regions with high demand
Price elasticity per product
This guides better planning.
1. Mismatched GST and Pickup Address
The address on GST must match your operational location.
2. Incorrect Bank Document Format
Upload clear, non-blurry images of cancelled cheques.
3. Trademark Issues
Ensure your TM application or registration is active.
4. Low-Quality Product Images
Unclear photos lead to rejection or low ranking.
Registering as a seller on Myntra is one of the most effective ways for fashion, beauty, and lifestyle brands to scale rapidly in India’s booming e-commerce landscape. The platform offers a structured onboarding process, advanced analytics, reliable logistics, and credibility that helps sellers accelerate growth.
GrowthJockey - a full-stack venture-building firm that partners with brands to take them from concept to market, then to scale, combining strategy, technology, and digital-commerce expertise. We believe every business is unique, and they build customised growth solutions not one-size-fits-all plans designed to deliver sustained performance.
When you partner with GrowthJockey, you get more than just consultancy: you get a system. From backend infrastructure to digital marketing to tech-enabled operations everything is stitched together for scale.
That means if you launch as a seller on Myntra with GrowthJockey’s support, you benefit from a proven framework that helps with brand & product positioning, catalogue optimisation, growth marketing, and operational execution giving your brand a strong, scalable start in India’s competitive e-commerce ecosystem.
1. How do I register on Myntra as a seller?
Visit the Myntra partner registration page, fill out the seller form, upload documents, and wait for approval.
2. Is GST mandatory for Myntra seller registration?
Yes, Myntra requires all sellers to have a GSTIN.
4. How much commission does Myntra charge?
Commission varies between 5% and 25% depending on the category.
5. Is Myntra seller registration free?
Yes, registering as a Myntra seller is free. Fees apply only after you begin selling.
6. Can individuals sell on Myntra?
Yes, individuals can sell provided they have a GST number and required documents.